Outstanding TV ad! Only suggestion would be to make it a little more lengthy if at all possible. Also, strike the comment about the "the vast majority doing their job..." phrase as it implies that some number are not doing their job. That number is so small as to not even require a mention.
A contribution is in the mail on Monday.
The original script read (paraphrasing here): "despite what the news media reports, our heroes of the armed forces are doing their job with the highest degree of character and honor..."
It was actually our announcer who wanted to change it a bit. His reasoning was that everybody accepts that at least some people at Abu Gharib did something they weren't supposed to do, but we all know that most all of them are great guys/gals, and that most of the things at Abu Gharib weren't even actually bad. Some were stupid or odd. But only a select few examples were actually something wrong or inappropriate.
So, he argued that to call contrast to how the media impugns the character of ALL of the men and women serving in the armed forces in the Middle East was to have a verbal attention-hook that draws the contrast. He was afraid without the "vast majority" (which he tried to put a vocal emphasis on) that your mind got a bit lazy and didn't hear the point of that portion of the ad. In other words a vocal technique to make you catch the point: these guys and gals are great, but the media sure doesn't tell you about the greatness, just the F***ups.
So... that was the rationale... but you're point is a good one. It's why the ad script was originally as it was. I've already copied your points and sent them off to the leaders of our team for further discussion. I can see both sides of this argument, and what is most important is that the general public get the message, and doesn't have any negative association with the way the final script was and what our boys (and girls) are doing overseas
Thanks a lot for your input.