"It's not an issue of them not being able to read. It's an issue that the ad is confusing, the images in the ad are jumbled together without sufficient context, and the images flash by too quickly to actually figure out what's being presented. I think the ad is ieffective. The idea is a good one. The execution of idea is poor."
I disagree. The ad clearly marks, with subtitles, the portions that are Moveon.org ads. Yes they are brief but there is no mistaking it. This is only ineffective if any of the Bush team had said something similar, ie. Dem leaders being compared to Stalin or Pol Pot or Castro. Problem is there aren't any.
This ad was made for those that are going to vote for W or are leaning Independents. I don't think this ad is really targeted towards actual Dems.
What percentage of the ad's potential viewers do you think have ever heard of Moveon.org?