[visualops]

The people often quoted on various subjects, these "professional opinions", are usually people who seek out the press rather than the other way around. As an example:

...in our media-saturated culture, nothing confers as much prestige as being the go-to person in your field of expertise. Being a reliable source of timely information for busy editors and reporters...

The process of becoming a spokesperson in the media happens in increments, but the basis of it is making esoteric knowledge accessible... Once someone's name is associated with solid, useful information in print (or on the Internet, television or radio) it validates his or her authority and becomes a credential. Reporters are likely to ask for background or a quote when more input is needed to clarify a point or give a future story heft or color."

People who like to be the quoted "expert" often get help from media consultants or the like in establishing a relationship with the press.

[SSR1]

My wife and I are teachers here in SC. My wife is a swing voter. Since 98 or so I have turned Republican. Neither one of us likes Inez because we don't agreee with what she has done as head of the department of Education. I think DeMint has an opening there as well.