[Clock King]

With a population of 1.3 billion rapidly falling in love with football, China is regarded as potentially the world’s biggest football audience and merchandise market.

I swear to G-d! All the West sees in China is this huge Market. Call me back when there is a real cultural change from communism and totalitarianism.

[burlywood]

It's not what the west sees in China, but what China sees in the west that matters.

I remember when the Chinese government used to execute its citizens for daring even to read western literature. That they now have access to the internet and western satellite TV, and the beginnings of a consumer culture is change I thought I'd never see in my lifetime. Of course they still have a long, long way to go, but once the ball starts rolling...