I like the Brinks Security ad, where an intruder sets off the alarm, and the (white)husband/male looks all frantic and confused while the wife/female takes calm, decisive action and phones the police. Later in the ad, the woman is seen talking solemnly to the police while the man huddles meekly in the background with the children.
YES!!! We have our winner. Oh my I had forgotten about that one. That one does take the prize.
I remember thinking, "Uh, so you are brushing your teeth, and your first instinct as a man when the alarm goes off is to run out and look to your wife? I'd be running for my .45 or baseball bat ..."
Oh wait, this is PC TV. The guy probably doesn't have a baseball bat or know how to fire a .45, I forgot.
that's my favorite too.