Interesting, this may have an ANTIpassion effect. The overwhelming drive to see the Passion may now be making theater owners nervous that those people will stay away from any theather that shows this propaganda from an admitted communist.
There is a fundamental flaw in logic though.... raising attention to a movie about the death and resurrection of Christ makes a compelling story for the world to see and consider.
Making a movie that even liberals concede on TV is misleading propaganda (but they say see it anyway since it mocks Bush and he is evil) doesn't resonate with too many people beyond the Far Left.