[reformedliberal]

Many local papers, even rural weeklies, are on line, as are many TV stations in mid-size markets. Factor in cable news and there is no need for a newspaper. Our closest mid-sized city paper has been loosing the female 18-34 demo for a few years and even adding coupons does not help. You can get many coupons on line and most stores keep tear sheets of the local coupons near the registers.

[heleny]

Our closest mid-sized city paper has been losing the female 18-34 demo for a few years and even adding coupons does not help.

I always wonder about the Sunday coupons. The advertisers pay to have the coupons included, and the LA Times sells the paper by hyping that subscribers will save hundreds of dollars per week.

If there were a more moderate alternative with the same coupons and ads, more people might switch papers. In San Diego, the local paper, the Union Tribune carries the same coupons, but it isn't much better than the LAT and costs about twice as much as the LAT.