When hotAir America ultimately has its plug pulled, I fully expect to hear that it's all Bush's fault, or "censorship" by the Big (conservative) Corporations that "own all the radio stations"-- anything, anything inane or insane at all but never its own failure to attract a listening audience. Even though I think it was begun purely as a political stunt, the left will use its demise for more propoganda.
It will be that Rush had it killed because he feared the competition. Randi Rhodes conatantly said that she got higher ratings than Rush.
That's a good point and would certainly be in keeping with the liberal mentality, but I disagree that they'll be shut down for good and all. I think they'll always have just enough funding from Democrat donors to limp along and stay on the air in left-wing markets like Seattle.