I think this will be big by Monday. Someone will run with it and Kerry will lose a lot due to it.
The media has to show it, or else Fox will scoop it and they can't bear that.
I've been on vacation for a couple of weeks--just catching back up. But I hear that the context of Kerry's comments relate to a recent Bush speech about Iraq self-government needing "training wheels" for a while.
Even in that context it's gauche (and French), but more understandable, and I could see that the media would want to treat it as an inside joke from one Liberal to a bunch of his Liberal reporter friends.