I think the MEDIA is so self-centered that it has to always make itself the "center of attention" to any story.
Political parties, ideologies, elected and appointed gov't officials, accidents, the weather, sports are all ALWAYS "props" that the Media uses to draw attention to itself.
Instead of being a "watchdog" against tyranny and an information source, the Media becomes a Center-Stage performer itself. And.. being "Center-Stage", in any story, is where media-people want to be.
Rush made a good analogy about the media awhile back that rings true more than ever these days.
A reporter delivers the news the way it happens.
A JOURNALIST makes themself a part of the story.
I see a lot of journalists in the "mainstream" media these days and not enough reporters.