I don't dislike Morris as much as some on FR, but that said, I do take what he says with a huge grain of salt. (That can be said for so many of the current crop of pundits though.)
He has to have a new position on the election each time so he is assured of a continuing appearance schedule on H&C. You have to promote yourself when no one else will do it for you. He is a master at manipulating Sean and Alan. When will they realize it?