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It will die sometime before the elections if those financing it ever understand that if no one is listening then no one is hearing and no one is getting any benefit of the proffered wisdom. Tese people may or may not understand such nuances at all. I suspect there are strategy sessions going on about how to break the stranglehold of the Big Right Wing Industrialists on the mass of listeners. The idea that those masses just don't want to listen is a very difficult concept to swallow. That is just not how it works at all. In their reality all things are controlled by some group of powerful people,Industrialists or the enlightened elite (liberals) or whatever. People listen to Rush because the VRWC makse them listen.