FOX News Channel Beats CNN and MSNBC Combined in April

BizYahoo ^ | 04/27/04 | Foxnews

[Pikamax]

Welcome [Sign In] To track stocks & more, Register Financial News Enter symbol(s) BasicPerformanceReal-time MktDetailedChartResearchOptionsOrder Book Symbol Lookup

Press Release Source: FOX News Channel

FOX News Channel Beats CNN and MSNBC Combined in April Tuesday April 27, 3:38 pm ET FNC Captures 10 Out of Top 11 Cable News Shows For the Month

NEW YORK--(BUSINESS WIRE)--April 27, 2004--FOX News Channel (FNC) beat CNN and MSNBC combined in viewership and demographics in the Prime Time and 24-Hour time periods for April '04, according to Nielsen Media Research. In addition, FNC continued its dominance capturing ten out of the top eleven shows in cable news. CNN's only show in the top eleven, Larry King Live, remained at number four with 1,335,000 viewers. King trailed FNC's The O'Reilly Factor (2,240,000 viewers), Hannity & Colmes (1,638,000 viewers) and The FOX Report with Shepard Smtih (1,465,000 viewers) respectively. *

While all news networks suffered a drop-off from last April's ratings, FNC demonstrated the smallest drop in both the Prime Time and 24-hour time periods. FNC averaged 1,497,000 viewers in Prime Time, whereas CNN and MSNBC combined to average only 1,156,000 viewers. MSNBC lost nearly three-quarters of its April 2003 Prime Time audience and CNN plummeted 63% in Prime Time viewership. **

In the 24-Hour Time period, FNC averaged 884,000 viewers vs. the 713,000 viewers CNN and MSNBC drew collectively. Again, MSNBC saw 72% of its audience vaporize and CNN almost matched it with 69% of its audience vanishing from April '03. **

In the advertiser friendly demo of persons 25-54, FNC averaged 502,000 persons in Prime Time and 322,000 persons in the 24-Hour period vs. CNN and MSNBC's combined totals of 347,000 persons in Prime Time and 247,000 persons in the 24-Hour time period. See attached chart for 18-49 and 18-34 demos.**

April's losers included CNN's much hyped Paula Zahn Now and Wolf Blitzer Live, down 72% and 65% respectively from Apr. '03. On MSNBC, Countdown with Keith Olbermann and Lester Holt Live were down 69% and 82% respectively from their Apr. '03 averages.

FOX News Channel (FNC) is a 24-hour general news service covering breaking news as well as political, entertainment and business news. For more than two years, FNC has been the most watched cable news channel and currently presents ten out of the top eleven cable news programs. Owned by News Corp., FNC is available in more than 85 million homes.

See attached show ratings sheet See attached ratings sheet -0-

[Hoplite]

O'Reilly was on in 2% of households which could receive him, which equates to 1,720,000 total.

Per 2+ and 25-54 are demographic brackets (total and ka-ching!), and he had 1.3 viewers (2240/1720) per household.

All of the above takes into account the viewers surfing elsewhere during commercials, by averaging out the viewership: AA = Average Audience.

Caveat emptor - I'm not a TV stats guru, I was just curious myself and had some free time.

[nutmeg]

FoxFan ping!

Please FReepmail me if you want on or off my FoxFan list. *Warning: This can be a high-volume ping list at times.

[SevenofNine]

I like Fox news sometime they spent wayyyyyyyy too much on celebriaty I don't give rat*** about Jennifer Kikaris ERR I mean Aniston

HELLO she is daughter of Days of our lifes Victor Kikahirs in real life

Rack Fox news on kicking Mr Fonda and PSMNBC butt

Rack ittt

You know what I notice sometime they get breaking story before CNN or MSNBC

Like Fallijah they were first one that nail the story on Tuesday afternoon

[jennyp]

Thanks!