They are then faced with finding a reason for the loss.
There are only three possiblities. The first is the Republican candiate has taken positions, adopted a popular ideology, and has a record of which the voters approve. The second is that the voters have rejected the liberal positions and ideology of the Democratic candidate. The third possible reason is the Democratic nominee is a stupid idiot that is too ignorant and dumb to play a winning ideological hand even with the medias help.
The third reson is always the reason they adopt. So when it is apparent the Democrat can't win, the media always turns on him. With Mondale it was the line "Both Reagan and I will raise your taxes. Reagan won't tell you he is going to raise your taxes.. I just did." With Dukakis it was his picture in the tank.
I don't think the media has turned on Kerry yet at all. I think they just fired a shot accross his bow. They are trying to teach Kerry a lesson. That shot says stop telling stupid unnecessary lies. If you continue we will not cover for you. But they will cover for him as long as they think khe can win. When they decide he has no chance then and only then will they turn on him.
Rush is just flappying his gums. If you look at the ditto cam you can see that today he has both halves of his brain tied behind his back.