Some instructions on how to do this would be nice.
Yeah, I'm not well-versed on this either.
What is the desired output, and how is it done?
Post a link on any website you have access to, and link
http://www.2004nycgop.org/ and call it "Republican Convention".
If lots of people put links to this site using that phrase, then it rates higher in Google's search engine, the number of links to a site being one of Google's main search criteria.