I have been shopping for a new Rolex and its great to walk into an upscale, snooty jeweler with Metallica shirt, jeans, boots, and a leather jacket and be ignored. Someone will usually end up coming over and asking if I need help. When I ask to look at a Submariner or Presidential they look at me funny, hesitate and finally bring it out. When I take off my Rolex to try on the new one a look of relief comes over their face.
We have been dealing with the same jeweler for the past 8 years and buy all our stuff from them and get our watches serviced by them. They are surprised when I come in looking respectable.