What I suspect really happened...
"Hello, this is Mr. Zerr, first name Lou. I'm a rich Republican and I'd like to give you a million dollars for your talk-radio network..."
"Hello? Is there an I'll Spank-him there?"
"I'll Spank-him? I'll Spank him? I'll Spank him? Anybody?.......
"Why, that little #$^#@@!!!"