Tell him to stick around and he'll get to see the big show eventually.
It a matter of odds. You won't see too many go with a Sponge Bob movie, but put an old Fred Astare/Ginger Rodgers flick up there, and you will be hauling them out in carts.
The Passion draws an older audience than you normally see in these God forsaken multi-plexes.
Man, I miss tho old classy theaters where you felt like it was an occasion to be there even without suround-sound busting your eardrums.