[Miss Marple]

The positive ads had two purposes:

1. To present a positive mesage to the elecotrate.

2. To lull the democrats into thinking that he wouldn't respond.

All in all, they were successful ads.

[Betaille]

"All in all, they were successful ads."
I think they were a waste of money, and the most successful thing about them is that they have been forgotten already. The New ads that attack Kerry have been tremendously successful, even with alot less money behind them and alot less airplay.

[edwin hubble]

" To present a positive message to the electorate."

Yes.
Whether attacking Kerry's record or extolling Bush's record, one thing is clear: The election will be decided in Ohio and similar states by the undecided middle-ground voter. The middle 30%.

Right now Kerry is beginning to look very mean-spirited. Bush is looking like a good-hearted leader.

Bush must avoid (at all costs) appearing mean-spirited, even when attacking.