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On Cincinnati late night TV in the 60s there was a movie host named Bob Shreve. His sponsor was Little Kings Creme Ale.

He obviously partook during the time the movie was showing, and in the breaks his speech became more amd more slurred.

His running gag was to bring a rubber chicken out and so some sort of pantomime routine with it.

Then he would say, "Want to see chickie a little longer?"

At which time he took the chicken's head in one hand, feet in the other, and stretched it out across his chest.

After he did it for about six commercial breaks in a row it got to be real hilarious.