A better way to complain about Mark Morford
News of Mark Morford's latest disgraceful San Francisco Chronicle article has spread like wildfire the last 36 hours. Quite a few people have expressed their displeasure with his irresponsible rantings, writing him directly. I'm not convinced that writing the guy does anything more than let him know that he's succeeding in angering people he obviously wanted to anger. He's a print-medium version of a radio shock jock: he wants to raise our hackles.
I would like to emphasize, as I did in my original post on the matter, that he should lose his job at the Chronicle, since he's going to cost his employer advertising dollars if he continues. That's the way to be truly effective. Certainly, you should copy Morford on your complaint, but he's much more likely to get that special sinking feeling when he realizes that he's simply a 3rd party in the complaint.
The SF Chronicle does have an impressively comprehensive "Address Book" page, from which I'll excerpt this interesting little tidbit:
Reader representative: If you have comments on The Chronicle's coverage, standards or accuracy, please call Dick Rogers, the readers' representative, at (415) 777-7870. Written comments can be e-mailed to
readerrep@sfchronicle.com, faxed to (415) 442-1847, or addressed to Readers' Representative, c/o San Francisco Chronicle, 901 Mission St., San Francisco, CA 94103. For information on delivery, billing or how to become a subscriber, call (800) 281-2476.
The Chronicle has a page listing contact information for the people who run the revenue side (advertising makes up the lion's share of a newspaper's revenue stream).
Consider contacting these people directly:
* George Raine - Business Reporter, Advertising and Marketing
* Beverly Best - Retail/National Sales Manager - (415) 777-7244
And here's the masthead: the people who actually run the paper's operations. Contact them.
Posted by Russell Whitaker at February 27, 2003 05:47 PM | TrackBack