Well try this on for size with your average joe sixpack deer hunter:
LOL! I loved your ad. But I'm not worried about deer hunters. Every stinkin one of them should be in Bush country - if not - they're friggin nuts. It's the mushy wimpy folks in the middle I'm worried about. Ohio is a good state for the Bush camp to focus on and try to figure out how to reach THOSE blue collar folks who claim to be independents. Need some Willy Horten type ads I suppose.