Like they say, any PR is good PR.
…reminds me of a story from my youth. I grew up is a small town called Damascus Maryland (not so small now), a suburb of Washington, DC. In the town there used to be one grocery store, Acme (I swear I saw the Coyote shopping there often). The parking lot was on the side of the store which was just a big empty brick wall. One day somebody spray painted in very large letters "(some guy's name) sucks (male genitalia)" on the side wall of the Acme. It was up for a while so everybody in town got to see it. Years later I was in a band with some older guys and they mentioned they know the guy that was the subject of the graffiti. I asked "what was his reaction" - I was told his position was "any PR is good PR"