[RandyRep]

Fascinating article -- thanks for posting it.

I'm wondering how they can identify people using the census data. The only data supposedly available from the recent censi are the demographic data - not individual families with names, ages, income, etc.

[68skylark]

Good question -- I can only guess that data like ages, income, # of children, etc can somehow be corelated to voting preferences. Maybe if a neighborhood is known to have lots of well-to-do two parent households with kids, it may lean one direction. If its poor with lots of single parents and an unemployment problem, maybe the people are more receptive to a nanny-state government. I'm just guessing.