We already do.
The wealthiest people get the best healthcare money can buy, the middle class gets only what it can afford, and the poor get only we the taxpayer can afford.
You think they are going to make the heroic efforts to save you as they will bill Gates, if you have no inusurance and can't pay for it?
I have seen for myself people being turned away from the ER of a private hospital, and told to go to the County Hospital becaue they were uninured.
Will Betty Ford take you if you find that you cannot stop drinking, or will you be more likely to turn to AA?
Prices are put on human lives all the time.
I believe that Blue Cross/Blue Shield has a $3 million lifetime benefit for most of it's policyholders. Some companies have a $1 million lieftime benefit.
I guess that's "their" price.