Hmm... cowboy, construction worker... yeah, here we go, here's the group you're looking for:
The funniest thing is the onion uses stock royalty free pictures from...some service I guess. The same picture of the "gay" guy was used in an ad run all the time by one of those "certification" schools...."get certified as an 'occupational medical technology machinery procedure operator' in just 3 months!!!!!!"