Well, obviously the solution is more education ...
Oops, wait a minute, they're already educated ...
"We have a very marginalized group," he said. "They don't identify with the messages targeted to gay white men."
Ahh, that's it, it's all about racism. Apparently messages about the dangers of unprotected sex with a white gay male just don't translate properly and convey the dangers of unprotected sex with a black gay male. We need a multi-million dollar advertising campaign because somehow the view is different when a black male is being barebacked. Silly me.