I sent an email to McD's expressing my outrage that they have Timberlake as a spokesman, and they sent back this:
"Thank you for taking the time to contact McDonald's to share your concerns with us.
While McDonald's had nothing to do with the planning or execution of the Super Bowl's Half Time activities, there was obviously an inappropriate incident. Everyone involved has said it was an unfortunate mistake, and their apologies are certainly in order. However, we appreciate the time you've taken to contact us and want you to know your comments will be shared with our Marketing Department.
Again, thank you contacting McDonald's."
To them , it was "obviously inappropriate", "an unfortunate mistake" and the apologies were "in order". No action taken, however.
Well, it has been my "mistake" to ever eat there, my "apologies" that I did, and "in order" to make it right, I will never set foot in there again.