Good idea.
Justin Timberlake is perfect for the McDonalds brand and our im lovin it campaign, which is all about connecting with our customers in fresh, modern, relevant ways, said Larry Light, McDonalds Executive Vice President and Global Chief Marketing Officer. As one of musics hottest young stars, Justin Timberlake is absolutely connected to todays consumer attitudes and trends. His cultural relevance is right in tune with McDonalds new direction. 