Ha ha?
What "free" publicity?
I was watching a recorded movie when I wondered what was happening in the superbowl. After a couple of minutes of what seemed unrehearsed chaos, a frenzy of mindless jabbering and still no hint of what the halftime score was, the image of a Michael Jackson wannabe pose in a cage was all it took for me to say "I'm outta here" and went back to my movie.
I missed the planned "shock value". Darn.