This was planned, rehearsed, and PRed BEFORE it was performed.
PIMP-TV [previously CBS] milked a fortune from it.
The station that aired the halftime show and the station whose executives gave the nod to go forward with the unrehearsed plan was CBS. Here is where to direct your letters and calls.
Phone: 212-975-3247
e-mail:
audsvcs@cbs.com Address: CBS, 51 West 52nd Street, New York, NY 10019-6188
I would address letter to either Sean McManus (President of CBS Sports), Les Moonves (President of CBS) or Jo Ann Ross (President of Advertising Sales for CBS).