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you don't have the right to subject others to your personal moral standards who are offended by such.

Well, this is fair enough. I understand that Americans are very prudish. But, I suppose where we differ is, I don't view television as a right. If you think television is bad- get rid of it. I did- a long time ago. I don't view it as a natural right to watch the Super Bowl (to start with). There's a lot of aesthetic arguments that devolve from there. The whole cheerleader thing for example. It's gratuitous sexuality. And if this is bad- ok. But the status quo seems to be that gratuitous violence is ok and the gratuitous flesh is not. This just seems preposterous to me.

Americans have different standards. Obviously, not the same standards as you have. Television can be, and frequently is, a moral wasteland, filled with empty images and worse sounds. The best part of television is the proliferation of niche channels such as Discovery, History, Weather and HGTV. Americans are "sports nuts". We enjoy a good contest and we like to win. Americans hate losers. We despise losers, therefore, we cheer for the winners. The SB would be great without a half-time "show". It is a waste of good airtime. But, it's included in the offering. People expect to be entertained by it. Not offended or titillated.