Just an FYI if it wasn't mentioned earlier: MTV produced the show. They are the "sister" channel to CBS (Both are owned by Viacom). So correspondence could be made directly to Viacom and cover both networks.
Also, I understand that CBS was considering using Victorias Secrets models for part of the halftime show. (They air the special). This is just the kind of network they are - Crude.
CRUDE BROADCASTING SYSTEM. Hmm, I think you have something here.