Ah, but you see, when they "tax the rich" they are taxing you. "The rich" are the men and women who are risking their own funds to provide jobs for perhaps 20 to 30 families. Those 20 to 30 families are the ones who buy cars, hire plumbers, clothe their children, pay property taxes etc. When you "tax the rich" you are going to eliminate probably 2 to 3 families receiving those paychecks. They won't be buying cars etc. Then the car makers will have layoffs, and the banks will have layoffs, and the stores will have layoffs. That WILL impact you, whether you like to admit it or not.
I read the entire paragraph following the above beginning. You could have simply posted the first sentence, as above.
The gov't raises the taxes on the rich, the business owners, because they take less hits for it, than if they raised taxes on the actual masses of voters. Each person has only one vote. So, why raise the taxes on 100 "average income" schmoes, when they can generate the same amount of tax revenue by raising the taxes on ONE rich dude (or dudette).
The rich person does not dig into their own pockets to make up the extra tax, no, they simply raise their prices accordingly. So, in essence, the average shmoe does get the tax hit, only in a circumspect way, and they then feel happy that the rich guy's tax is raised, and not their own. Stupidity or blissful ignorance, you decide.