[Glenn]

I think this is a billion dollar idea.

So did Circuit City with DIVX. Same concept. They poured a ton of money in it before it died. Best of luck to you.

[jokar]

DIVX is a format that adds confusion to the mix. And is an entirely different animal then the "disposable CD."

The public currently rents videos and games like crazy with never a thought to ownership. From what I've seen, this needs to be marketed as rental. It needs a much larger catalog movies available and it needs a better marketing campaign.
This product has convenience written all over it. Unfortunately for me, they are partnered with cut throat Disney I won't personally buy or rent from disney. It is still early in the life of it's early invention.
There are at least 10 ways to use this product that say I will make life easier for you. The cost is to high as well