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It is absolutely the case that we will have a president from one of the two major parties for many years to come. (Given that, it really doesn't matter who or what minor parties endorse.) Those who would vote 3rd party or stay home to "teach a lesson" are choosing a fools errand.

Let's say there's a third party that has a different worldview that truly wants to become a significant force.

It strikes me that they would have to begin the slow, plodding work of beginning at township trustee/clerk level and working their way into the psyche of the american voter.

As they begin winning some of those races and begin to develop a county-wide and then a state-wide recognition, it is at that point that they can increase their visibility by endorsing large party candidates.

I see no 3rd party that really wants to do that. They all want to go the route of the "magic bullet candidate" that will so excite the imagination of the electorate that they get to win with one knockout blow.