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Strong Arbitron Fall 2003 Ratings for 'The Rush Limbaugh Show'
Yahoo ^ | 1/28/04

Posted on 01/28/2004 11:22:06 AM PST by Tumbleweed_Connection

LOS ANGELES, Jan. 28 /PRNewswire/ -- "The Rush Limbaugh Show" increased nine percent in the Arbitron Fall 2003 survey for Persons 12+ when compared to similar data in the Top 10 DMA market grouping during the Arbitron Summer 2003 survey. Within the Top 25 DMA market grouping, the show experienced a three percent increase when compared to similar Persons 12+ data in the Arbitron Summer 2003 survey. When compared to the entire Arbitron Fall 2003 12-week survey, the program experienced only a three percent decrease for Persons 12+ within the Top 25 DMA market grouping during those weeks that Mr. Limbaugh was off the air.

In 18 of the Top 25 DMA markets during the Arbitron Fall 2003 survey, the Rush Limbaugh affiliate was ranked among the top three stations in the market for the show's time slot. The show ranked first in Los Angeles, Chicago, Dallas, Detroit, Houston, Phoenix, Denver, Sacramento, Pittsburgh, St. Louis, and Portland. The show ranked second in San Francisco, Tampa, Cleveland, and Indianapolis and ranked third in Seattle, Minneapolis, and Orlando.

Benefiting from the intense loyalty of Mr. Limbaugh's estimated 20 million weekly listeners, many affiliates enjoyed significant Fall 2003 percentage increases for Persons 12+ and Adults 25-54 average audiences in comparisons to similar Metro Survey data in the Arbitron Summer 2003 survey. The highlights include:

     Persons 12+

* New York WABC-AM: +8%
* Los Angeles KFI-AM: +14%
* Chicago WLS-AM: +15%
* Boston WRKO-AM: +15%
* Dallas WBAP: +13%
* Washington DC WMAL-AM: +13%
* Detroit WJR-AM: +14%
* Houston KPRC-AM: +23%
* Sacramento KFBK-AM: +16%

Adults 25-54

* New York WABC-AM: +17%
* San Francisco KSFO-AM: +12%
* Washington DC WMAL-AM: +20%
* Detroit WJR-AM: +13%
* Houston KPRC-AM: +39%
* Denver KOA-AM: +13%
* Sacramento KFBK-AM: +27%
* Orlando WFLF-AM: +28%
* Portland KEX-AM: +34%


TOPICS: News/Current Events
KEYWORDS: arbitron; ratings; rush; talkradio

1 posted on 01/28/2004 11:22:07 AM PST by Tumbleweed_Connection
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To: Tumbleweed_Connection
"The show ranked second in San Francisco.."

Kewl. Wonder who's first. In any event, great news. Go get 'em Rushbo. Godspeed....

2 posted on 01/28/2004 11:26:54 AM PST by eureka! (The ongoing destruction of the Rat party is giving me smile wrinkles.....)
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To: Tumbleweed_Connection
I was actually surveyed by Arbitron several weeks ago. I had a little journal to fill out, indicating what I listened to. I put down the Bob Grant show on 710 WOR for every weekday. And that was ALL I put down. Oh wait, in the comment section I made some obnxious derogatory remarks about Imus.
3 posted on 01/28/2004 11:28:49 AM PST by Huck (Was that offensive? I hope that wasn't offensive.)
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To: eureka!
"The show ranked second in San Francisco.."

YEAAAAAAA!

4 posted on 01/28/2004 11:29:57 AM PST by Enterprise ("You sit down. You had your say. Now I'm going to have my say.")
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To: Tumbleweed_Connection
I suspect the RATS are howling with anger too. No wonder those RATS are out to put him out of business.
5 posted on 01/28/2004 11:30:53 AM PST by lilylangtree
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To: lilylangtree
These numbers are astonishing for a supposedly maxxed-out mature market show, indicating the amazing el Rushbo has is actually no where near his peak.

Rush makes new radio history every day. What an incredible guy! ...especially doing all this "with one hand tied behind his back," while battling serious medical problems!

The rats must be defecating in their panties, especially since they are putting their money on that affectless semi-psychotic Al Franken as the supposed nemesis of Rush in an unfunny propaganda national network, soon to fail.

6 posted on 01/28/2004 11:46:07 AM PST by FormerACLUmember (Man rises to greatness if greatness is expected of him)
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To: Tumbleweed_Connection
God's CONTINUAL blessings upon our beloved RUSH!! I thank God for Rush everyday! THANKS RUSHBO!
7 posted on 01/28/2004 12:16:35 PM PST by RoseofTexas (r)
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To: b4its2late; Recovering_Democrat; Alissa; Pan_Yans Wife; LADY J; mathluv; browardchad; cardinal4; ...

8 posted on 01/28/2004 1:17:42 PM PST by Born Conservative ("Forgive your enemies, but never forget their names" - John F. Kennedy)
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To: RoseofTexas
A hypocritical druggie is a disgrace - and so are those who mindlessly cheer him while thumping Bibles.
9 posted on 01/28/2004 1:54:41 PM PST by Scarchin
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To: RoseofTexas
Considering what was happening with Rush this past fall, during the rating period, these numbers are nothing short of amazing.

It is a testament to Rush's loyal listeners.
Keep up the great work, Rush! These numbers are sure to drive the libs crazy!!
10 posted on 01/28/2004 2:15:29 PM PST by AlwaysLurking
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To: Tumbleweed_Connection
You just can't keep a good man down. :)

GO RUSH!

11 posted on 01/28/2004 4:20:16 PM PST by veronica ("America will never seek a permission slip to defend the security of our people." GW Bush 1-20-04)
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To: AlwaysLurking
It is a testament to Rush's loyal listeners.

Broken glass Dittohead here.

12 posted on 01/28/2004 4:20:54 PM PST by veronica ("America will never seek a permission slip to defend the security of our people." GW Bush 1-20-04)
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To: ConservativeMan55
Rush bump!
13 posted on 01/28/2004 4:24:15 PM PST by NYC Republican
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To: veronica
Bless your heart!
14 posted on 01/28/2004 4:52:10 PM PST by AlwaysLurking
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To: Scarchin
I don't thump a Bible and you're a narrow minded jerk!

PS: I have a mind! I have no respect for people who make generalizations about people they know nothing about - so I wonder about YOUR mindless post!

15 posted on 01/28/2004 4:58:20 PM PST by Alissa
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To: Scarchin
"A hypocritical druggie is a disgrace - and so are those who mindlessly cheer
him while thumping Bibles."

It must be driving you crazy.
(But we all know you'll keep listening.)

16 posted on 01/28/2004 5:14:17 PM PST by StormEye
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To: StormEye
Higher ratings can mean that Rush can charge more for the same minutes of commercials, or that he can add more minutes of commercials without losing too many listeners.

I hope he has enough loyalty to his listeners to refrain from adding more commercials.

17 posted on 01/28/2004 5:20:24 PM PST by bayourod ( Dean's anti-terrorism plan: "treat people with respect and they will treat you with respect"12/1/03)
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