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To: DMCA
I also ran a google search And most of the results that I looked at seam to show that drug companies spend 50-100% more on advertising than R&D.

That is a slightly deceptive comparison. A lot of drug research is done by small companies which work on just a handful of projects betting that one will pay off. When the small company hits on a winner, they then basically sell themselves to a major company and the major company markets the drug. The small company did the actual R&D. The major company ends up paying for the R&D done by the small company on all of its projects, winners and losers. However, on the major companies books, the expense is for acquisition, not R&D, even though effectively it is an R&D driven investment.

If you watch the drug sector of the small cap market, you will see non-descript companies whose stock goes up 500, 600, or even 1000% practically overnight. They've hit a winner and will be bought out soon. The small company does not have the resources to market the drug.

86 posted on 01/22/2004 9:54:51 PM PST by CMAC51
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To: CMAC51
#86-good post
87 posted on 01/22/2004 9:56:04 PM PST by maui_hawaii
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