[rbessenger]

I heard this last night on late nigth radio while on a long trip and I thought it must have been a joke. I remember getting new Levis right before my first days of high school and thought I was so cool. It's sad to see traditions vanish.

[looscnnn]

They used to be the leader, but others came out with new designs, etc. and Levis decided to follow others lead. They were no longer in the driver seat and paid for it. What they needed to do is keep production here, lower the pay a little, lower their price and really advertise that they are American jeans. They also needed to make amends with some of the consumers about things like the Boy Scouts and HCI.