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Behind The Iron Curtain, people were giving several month's of salary to buy Original Levis. Top Red Army shock troops were given Levis as an incentive. Perhaps Levi Strauss contributed to the fall of the Berlin wall more than GE and General Dynamics put together.
And Levis dropped the ball on 2 iconic American clothing items: 501 Levi's Jeans and WWII A-1 Khakis.
With the right marketing, they could make a living out of this alone.
Move on, America the Land of the Free. Make place for America the land clad in prison garbs.