Levis... In 1982, a group of company employees asked senior management for help in increasing awareness of a new and deadly disease affecting their lives. We quickly became a business leader in promoting AIDS awareness and education.
http://www.levistrauss.com/about/vision/
Our federal government funds AIDS research 10x more than they do cancer, heart disease, diabetes, etc. ------------------------------------------------------------- Research on AIDS(a preventable disease) has been much more generously funded by the federal government during the past decade than has research on breast and prostate cancer and other diseases that kill many more people. The sizable payoff from the liberal funding of AIDS research seen in the remarkable progress in cutting deaths from AIDS suggests that greater resources devoted to other diseases will lead to important discoveries. Cancer and heart disease expenditures will be equal to under 5 percent of patient cost, and AIDS research funding will be about 230 percent greater than patient costs this year(Fumento 530). Now we are going GLOBAL...AIDS in Africa.
Why do you think that is? Maybe because the HQ is located in SF and AIDS is the only thing that SF really cares about.