Unfortunately, those places are shrinking in number and the lowest levels are now being not only accepted, but encouraged in music, books,movies, T.V. programs, newspaper writing,and in some schools.
I can tell you how it happened to me. I was blessed with parents who read to me since infancy, and their monetary investment was nearly nil - a library card, and a decent library to back it. The investment was time, and I know now with one of them gone that it was the most precious thing they had to give.
There was a single, soul-stirring moment that I have remembered across five decades. Cedar Rapids, Iowa, public library - I was eight, taken by the hand from the delightful, intimate, low-ceilinged children's library and up the old, marble steps we walked to a place I'd never been. It was the most enormous room I'd ever been in, two stories high and what seems in memory miles long, one floor connected to the next with black wrought-iron spiral staircases and nothing but books as far as the eye could see. I think that Heaven must look something like that. I don't remember now if it was Mom, or Dad, or both, but what they said was "now go find something to read."
Do that, and college won't matter.