Yes, I do appreciate the small gestures, but this technique works just as well on grand gestures. In fact, my husband frequently manages to turn it into a grand gesture by steering me away from the sales racks or costume jewelry that I'm looking at, and saying something like, "If you want a XXXXXX, let's go over here and buy you a nice one!" Sometimes I go for it, but sometimes I reel him back in by explaining that I'm just looking for a little fun item that day. Anyway, the point is not the cost of the item.......it's his technique. Not only is he assured of buying me something that I really like, but he manages to make me feel like a queen (in public!) while he's doing it. It's a win/win situation, and neither of us ever have to complain that I don't like the things he buys for me.