If you want a clearer view of the big picture, all you have to do is go to the United Nation's website. All these so-called grassroots movements taking place in the US [the campaign against urban sprawl, the anti-smoking movement, the anti-obesity (anti-fast food industry) campaign, etc.] can be traced to the UN or a UN affiliate.
Alcohol's next from the look of things. I went to the WHO site and found their Alcohol Policies "Under Construction", but their "Declaration on Young People and Alcohol" made it pretty clear the direction they intend to take. It's full of statements such as: "...there is no scientific evidence for a safe limit of alcohol consumption...", "all people... have the right to be safeguarded from pressures to drink and be supported in their non-drinking behaviour", "all children... have the right to grow up in an environment protected from the negative consequences of alcohol consumption and, to the extent possible, from the promotion of alcoholic beverages", etc. You get the drift. Here's the URL: http://www.euro.who.int/AboutWHO/Policy/20030204_1 (Sorry I don't know how to post a link.)
Here's an even better URL: http://www.un.org/unfip/philanthropies.htm
This lists all the major philanthropic foundations that are in bed with the UN. Didn't someone on this thread already mention the Robert W. Woodruff Foundation? Because it's on the list.
(No biggie, though. It's on the list, too.)