For some, following PresBush`s low key lead will get the job done. Some of us will have to ratchet up the rhetoric to get the attention of the independent voters. Others, like Jimmy Moore, will go over the top to make their point.
I think its fair to say, short of getting down in the gutter and using trash talk as a first option, nothing is really out of bounds. Repeating the same anti-Dean slogans over and over, will also work to get the messge out. OTOH, for about 1/3RD of the electorate who consider themselves hardcore liberals and/or anti-Bush haters, nothing will work.