[John Beresford Tipton]

They are sometimes called "servicemen and women"

[FairWitness]

They are sometimes called "servicemen and women"

Accurate, and sounds O.K. too. I gather what the author is looking for is a term that is not too "wordy" - something that fits in a headline without taking up all the space, for example.

[VOA]

They are sometimes called "servicemen and women"

I use those and "service member" as well.