IMHO, Rush is making the correct business moves. Rush's job is to keep a large audience for his radio show and sell advertising to generate high revenues.
Rush knows is audience very well. Most of his hardcore listeners see the world as a panorama where the right wing fights the left wing.
Since Rush is in the political right, he must be right on the rest of his dealings. Anyone questioning Rush's personal life is attacking Rush, and therefore, attacking the right wing.
It's very similar to the Clinton followers who ignored the serious accusations against the former President because Clinton was a left-winger. Left wingers must always defend left wingers, and right wingers must always defend right wingers.
So far, Rush has held to his audience, so I will say he's doing the right thing business-wise.
I'm really beginning to think that if Limbaugh ritually sacrificed a virgin in the middle of Times Square and ran dripping with blood and waving a knife to the top of the Empire State Building with a bullhorn and started yelling that he was the antichrist, there would be an element here who would support him simply because he's a valuable weapon in the war between left and right that seems to be the sum total of a lot of folks' existence.
Don't get me wrong, I think it's an important war that needs to be fought, I wouldn't be here if I didn't think that, but in nearly 30 years as a conservative activist politics has always been important to me but it's not been my life 365/24/7 and I can put aside political considerations when the situation calls for it.
Basically, I'm a Pharisee when it comes to the law. I plead guilty to that and make no apologies for it. I expect people who live in this society to obey the law, period, or suffer the consequences of both illegal and civil disobedience. I'm not bloodthirsty when it comes to punishment, I don't think every perp belongs in jail and I normally wouldn't lock somebody up and throw away the key on a first offense. But I expect that people obey the law. Period. And I expect that people take responsibility and accept the consequences when they violate it. Period. Regardless of who they are, what party they belong to or what political philosophy they follow or whatever they've done good or bad in the past.
I'll take it this far, if somebody were to put in my hands right now evidence ... I mean iron-clad, incontrovertible, undeniable, 100 percent credible evidence that would stand up in any court right up to the Supremes, not just blathering and made-up stuff by liberals and Democrats, that G.W. Bush was guilty without any shadow of a doubt of high crimes and misdemeanors, I would immediately advocate his impeachment, regardless of any political considerations. I could not look at myself in the mirror in the a.m. otherwise.
Rush knows is audience very well. Most of his hardcore listeners see the world as a panorama where the right wing fights the left wing.
(i.e. blinded by idolizing him?)
Since Rush is in the political right, he must be right on the rest of his dealings. Anyone questioning Rush's personal life is attacking Rush, and therefore, attacking the right wing.
And...you actually believe this...?
Left wingers must always defend left wingers, and right wingers must always defend right wingers.
Words fail me.
So far, Rush has held to his audience, so I will say he's doing the right thing business-wise.
Should the unfortunate occasion ever present itself: please remind me not to ever do any business with you... :)