Most swing voters make their decisions within 60 days of the election, and these ads are a big way these people get information. Those same people won't be watching the NRA cable news network...
Big media now controls the fate of elections in this country. We were making progress taking that power away from them slowly but surely; now they have it all back.
Excellent point: Big Media is the big winner of this case.
And they were the big winner in the California recall how? The media really did a good job in protecting Gray Davis didn't they.