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Julie Roehm, the company’s director of marketing communications, says she is responsible for the Dodge Lingerie Bowl sponsorship but that the event has been incorrectly characterized.

Asked who signed off on the event, Roehm says, “I did. I also reviewed it with George (Murphy, senior vice president of global brand marketing).”

Roehm says she presented the Lingerie Bowl to Murphy the way the event was presented by its producers, Horizon Productions Inc.

“(The models/players) were chosen based on athletic ability although they obviously were already beautiful people,” Roehm says. “What they presented to us is that it is an opportunity to show that women can play the game and learn the game.”

“They have been training two times a week for the past several months. They’ve got real coaches,” Roehm says.