Consider how the media did not cover any of the antiwar.org's Clinton war protests but they have given much ink to their Bush war protests. Many red dupes joined the cause because they saw it on tv.
If the KKK and racists knew to go down and get on tv/newspapers/magazines heckling and assaulting black men for sitting at a dining counter, it might have intimidated more people. As it was, it was a peaceful change of ways.